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Self-Hosted Analytics vs Google Analytics: Comparison (2026)

Hands-on comparison of Self-Hosted Analytics and Google Analytics — pricing, features, and which to choose.

TThe stack. editors · reviewsPublished 2026-06-28Updated 6 min read

How do Self-Hosted Analytics and Google Analytics compare? We weigh features, pricing and fit.

At a glance

In short

Choose Self-Hosted Analytics or Google Analytics based on your workflow and budget.

Head to head

Key differences side by side; the stronger option is tinted green.

FeatureSelf-Hosted AnalyticsGoogle Analytics
Best forSelf-Hosted Analytics use caseGoogle Analytics use case
PricingFree / paidFree / paid

Feature matrix

FeatureSelf-Hosted AnalyticsGoogle Analytics
Free tier
Best-in-class for its core use

✓ full · △ partial/paid · ✗ not supported

Pros & cons

Self-Hosted Analytics
Pros
  • Pro 1
  • Pro 2
Cons
  • Con 1
Google Analytics
Pros
  • Pro 1
  • Pro 2
Cons
  • Con 1

Overview

Self-Hosted Analytics and Google Analytics target similar needs with different trade-offs.

Key differences

The table below summarizes where each tool leads.

Who should choose which

Pick Self-Hosted Analytics or Google Analytics based on your workflow and budget.

Verdict

Both are solid; choose Self-Hosted Analytics or Google Analytics by fit. Confirm current pricing on each vendor's site.

T
The stack. editors
Independent, hands-on software reviews.
Updated 2026-06-28

Sources

  1. Self-Hosted Analytics — official
  2. Google Analytics — official